Automotive assistants evolve just like smart technologies. Fatima Vital, Senior Director Marketing at Nuance and Patrick Gaelweiler look behind the scenes of the current trends of automotive assistants and check how natural language, personalization and contextualization can be leveraged through artificial intelligence. “You need to think about interacting with an automotive assistant as building and maintaining a relationship with a friend,” says Fatima Vital, and therefore „many core-principles of interaction between humans are also valid for the human-machine interaction.“.