The problem with solutions
Design Thinking and Business Model Canvas are only two techniques to lock creative potential and generate innovative solutions for customer problems. However, it´s a rather artificial way to lead people to the right thing without understanding why that is the right thing. If one considers the goal of a product to change behavior of its users then thinking of the product as behavior change problem is the better way to go. Regardless of what is being designed the output needs to be blank when you start with the change of behavior as end goal. In doing so more interesting and innovative ideas will be the result.
One of the most common issue with product people is that they get attached to their solution very quickly. Answer the following question for yourself: how do you react if you found a great solution for a problem, and then another Product Manager comes around with an even better solution? Often people feel offended. Instead a Product Manager should embrace the opportunity if another Product Manager comes with a solution for a problem that’s better than the own idea. As Product Manager you live in a world of the possible. You can change things that you think they do not have to be the way they are. Hence, product is the denial that the world is how you acknowledge it. From his scientific point of view Matt compares Product Management with running experiments in psychology: you want to have a prediction of an outcome and you need to find a way to proof it.